Four Factors You Can’t Overlook When Designing Patches

Symbols are very important images that may convey varying kinds of emotions. It could create a sense of belongingness, promulgate a certain message, or establish one’s identity. Whether you’re a school, a private company, a fast-food chain, or a non-profit organization, it’s important to consider the symbol you present yourself with among your target population. Aside from your company logo, another symbol which will entail high visibility is your company patch. Patches are usually embroidered, ironed-on, or imprinted on employee uniforms, towels, blankets, and other forms of materials which are relevant for business operations.
 
Many companies choose to use a slightly modified version of their logos as the main designs for their patches, but this is entirely dependent on your preferences as an entity. For some organizations, a certain patch can indicate variation among ranks or it can also stand for special achievements. They were traditionally manufactured using embroidery techniques, but through time the production process has evolved take many forms ranging from heat-transfer to Velcro-backing. It has truly grown into a craft that can adapt to the different demands of the work environment irrespective of the nature of business Patchestransactions.
 
In deciding what design and material to choose for a patch that will signify your presence to your consumers, we have enumerated four factors that you have to take into consideration to help you arrive at the best customized patch you could ever ask for.
 

Material

 
As mentioned above, we can make patches from many kinds of materials, and surely one will be able to suit your company needs. However, the material we are referring to here is the kind of material on which your patch will be attached to. It’s a rule of thumb for the fabric or whatever textile you choose to be at least as heavy as the patch. Polyester, silk, and other materials which are more likely to be burned or damaged are not good candidates for patch application. We recommend denim and cotton to be your base fabric because they are the best kinds of materials for patch application.
 

Placement or Position

 
Another factor to consider when it comes to patching decisions would be where you intend to place your patch. Visibility is critical to create an impact among your clients. They can serve as mobile advertisement means when you successfully put them in strategic areas. If you are aiming for classic look, we suggest placing the patch on a shirt’s left breast pocket to symbolize company standard. However, for more creative placements, you can try inserting them vertically along long sleeves, along the bottom seam of the back, across the shoulders, or full horizontal in front. Cuffs and collars could also be nice locations if the size of the patch permits it. For caps and other head accessories, front and center is the most common. Nonetheless for something refreshing, you can put your patch along the edge of the bill, across the band horizontally, or curved along the back area. When it comes to pants, the waist band is the most popular area to display your patch, but vertically across the front thighs, along the back pockets, and on the side seams of the pant legs could also work if legs would be highly visible in your line of business.
 

Patch Size

 
Size is another relevant point to take note of would be the size of the patch. When you have already identified the proper position of your patch, you should then start figuring out your desired patch size. For designs with more intricate details, we advise to go for bigger sizes so as to keep the intricacies as accurate as possible. To compute for your custom patch size, get the simple average, or half of the sum, of the length and width of your intended design. This information is useful for the designing process and as well as for pricing considerations.
 
For certain industries, there are standard patch sizes to follow, and if there are no hard-set regulations for required sizes, there are still industry averages which can provide a good starting place for you in choosing the size for your patch design. For Girl and Boy Scout sigils, the most common size is three inches. In the Police, Military, and other Security Departments, patches are usually around four to five inches in height. Sport uniforms have patchwork typically sized at three inches.
 

Patch Backing

 
Now that you have settled about the size and placement of your patch, let’s get on with another critical step that will serve as the backbone of your patch design. Backing refers to the lining on which the patch itself will be created. Patches started out without backings, and for linens and other garments, this is generally advisable for flexibility. Adding a plastic backing onto your patch will give it more body, and will add durability to your design. We propose you get this when you want your patch to lay flat and stay straight for a long time. Heat seals as patch backings have also gained popularity because of their ease of use. This is the way to take if you are aiming for a customizable image for your patch because they can be ironed onto a variety of surfaces. Many forms of backings have emerged throughout the years, including magnetic, Velcro, buttons, pins, and even ones with security features. It all comes down to personal taste; however you can rest assured that you have a lot of options to choose from.
 
Now that you are familiar with these things to look out for in the process of patch designing and manufacturing, make sure to select the means that will suit your personality and image as an entity the most. After all, your patch will be the “face” you let the public see, and having figured out these factors will definitely assist you in optimizing your public presence.
 

Author Bio:
When choosing a design and material for designing patches, iron on patches and custom patches. We need to keep in mind the above factors that will help to make better.

Benefits of Giving Away Badge Lanyards as Promotional Items

Customizable items such as lanyards, badges, stationary items and buttons have become successful in penetrating the corporate marketing world after U.S. voters were given commemorative buttons during the time of George Washington’s run for presidency. From then on, these items managed to gain huge attention for corporate branding purposes and right now, it’s unusual for us to see companies that don’t have these items. Corporate organizations, either big or small, are maximizing the use of these customizable products because of their value in advertising and marketing.

 

With the help of today’s modern technology especially the Internet, the demand of these customizable promotional items continued to flourish, thanks to the social media business pages and online shops. With just a few clicks away, we can now place orders and purchases for these items more conveniently.

 

Why do companies use them for branding and marketing purposes? It’s because it’s easy for these items to carry the logo or name of the company. For instance, badge lanyards’ characteristic of being handy advertisement banners can potentially draw in more customers. While the strategy of giving away lanyards may be considered as an old marketing gimmick, this has been proven effective for most companies no matter what industry they’re in.

 

Below are some advantages of using customized badge lanyards as promotional items:

 

lanyards• There’s constant advertisement. Customized lanyards, along with pens, mugs, jackets and pins can provide constant advertisement. We may see a particular brand being placed in a print or television advertisement but only for a certain period. Once that period is over, companies would have to make another payment for advertising the brand again. Promoting the brand through media is really expensive and this is where the use of customized lanyards comes in.

 

Investing on this kind of item is affordable. All through the years, the logo of the brand that’s printed on it is preserved and still offers the same kind of advertising potential when it was first used. By wearing a lanyard within the company premises, we can constantly remind our prospecting clients and visitors of what we can offer them based on our company’s goals and objectives.

 

• They’re more than just marketing tools. What’s good about these lanyards is that they’re much better than television and print advertisements when it comes to functionality. We don’t get much after watching a commercial of a specific brand but with the case of customized lanyards, it’s the complete opposite. Apart from brand recognition, we can use the lanyards we have received as promotional items for our everyday use. As a result, we can help the company in spreading the word about who they are and and what they can offer to their customers.

 

• They can be given as gifts for existing employees. Giving away gifts bags that contain customized lanyards, pens, mugs and other items to employees is ideal during holiday season.

 

Apart from employees, these items can also be given as wonderful gifts to potential clients and existing customers every time they attend events that are hosted by the company. For instance, setting up a run for a cause campaign that includes giving away loot bags with these promotional items is a good idea to increase the engagement level of employees and to attract more clients. The existence of these customized products never fails to become a hit during these events.

 

Badge lanyards• They are often seen at seminars, conferences and other corporate events. Badge lanyards must be worn around our necks whenever we attend two or three day conferences or seminars at a specific location. This is useful to organizers so that they can easily identify the company we’re affiliated with. During these events, we normally see the presence of other promotional items being used such as pocket notebooks and pens.

 

With the help of modern technology, some organizers were able to put electronic bar codes in lanyards to ensure that only the invited guests gain access to the event venue. They even use scanners to save important information about the attendees in a computer for an added convenience. No need to wait for lines just to confirm the identity on the actual date. Organizers can capture all of them in just a scan through color-coded lanyard badges.

 

• They can be reproduced. Lanyards carry the name and logo of the company and with the help of recent innovations on digital printing, multiple copies of customized lanyards are provided with so much ease. Depending on the bulk and the design, we can get our orders in just a few days or weeks. To keep them appealing to customers, some companies change the color and texture of the lanyard’s surface once in a while.

 

To purchase orders of customized badge lanyards, we can check out www.wholesalelanyards.com and other related sites.